National Institute of Mental Health
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Overview
NUDZ (National Institute of Mental Health) is one of the key Czech institutions focused on mental health research, psychiatric care, and public education. My collaboration with NUDZ began with a complete redesign of its visual identity and gradually developed into a long-term partnership. Today, I continue to shape and apply the brand across a wide range of outputs and communication formats.
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Challenge
The main challenge was not just to create a visually appealing identity, but to build a system that could function across a highly complex institution. NUDZ communicates through research, clinical services, public outreach, educational activities, and events, which means the visual identity has to work for very different audiences and formats. The task was to create a coherent and flexible system that could hold everything together, from formal institutional communication to public-facing campaigns and festivals.
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What I Did
I redesigned the visual identity from the ground up and established a clear visual language that reflects the institution’s credibility, professionalism, and contemporary focus. I then extended this system across key touchpoints, including website design, newsletters, posters, social media visuals, project identities, annual reports, and communication templates for both internal and external use.
As part of this collaboration, I also designed the visual identity for the Nusle podcast, NUDZ’s audio series dedicated to mental health topics. In parallel, I have been creating the visual identity for Festival Na hlavu, a public mental health festival organized by NUDZ, developing it as a distinctive sub-brand that still remains connected to the parent institution.
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Result
The result is a consistent and scalable visual system that helps NUDZ communicate clearly and professionally across channels. The identity is flexible enough to support new projects and initiatives while maintaining a strong overall coherence. Because the collaboration continues over time, the brand is able to evolve in a deliberate and controlled way rather than becoming fragmented.