Savo 50 Years — Limited Anniversary Merch Collection
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Overview
For Savo’s 50th anniversary, I designed a limited-edition merchandise collection that translated the brand into a new lifestyle context. Instead of creating conventional promotional items, I developed a summer capsule collection inspired by the brand’s strong visual memory and its historical association with pool chemistry. The result was a range of beach and pool products including swimwear, skirts, dresses, and towels.
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Challenge
The challenge was to create merchandise that felt playful and unexpected while still remaining clearly rooted in the Savo brand. The collection needed to celebrate the anniversary in a way that went beyond nostalgia or branded giveaways. It had to transform a household cleaning product into a visual world that could function credibly in fashion and lifestyle objects, without losing the recognisability of the original brand.
A second challenge was developing a pattern language that could carry this shift. The solution needed to reference Savo’s visual identity and product memory, while also feeling bold, wearable, and appropriate for a summer collection.
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What I Did
I built the collection around a pattern system derived directly from the iconic shape of the original Savo bottle. Instead of using the packaging literally, I abstracted its silhouette into repeated geometric structures and radial compositions, creating a bold retro-inspired visual language. This allowed the collection to reference the brand in a way that was recognisable but transformed into something more graphic, expressive, and fashion-oriented.
Based on this system, I designed a limited summer range of beach and pool items, including swimwear, skirts, dresses, towels, and other seasonal accessories. The overall direction intentionally drew on retro holiday aesthetics, linking the anniversary collection to the period associations of the brand while giving it a fresh and visually distinctive form.
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Result
The result was a merchandise collection that reinterpreted a familiar Czech brand through pattern, fashion, and cultural memory. By using the bottle shape as the foundation of the visual system, the collection created a direct but unexpected link between product heritage and contemporary lifestyle design. Rather than functioning as standard branded merchandise, it worked as a limited capsule collection with its own clear concept, mood, and visual identity.