Sarava — Social Media Art Direction & Content System
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Overview
Sarava is a brand operating in a visually rich, symbolic space shaped by plants, ritual, ethnobotanical references, and sensory storytelling. My role was to build and maintain a coherent social media system that could support the brand not only aesthetically, but also strategically. Rather than creating isolated posts, the goal was to shape a recognisable content rhythm and visual language that could hold together education, product communication, atmosphere, and soft conversion.
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What I Did
I helped define the visual and strategic logic of the brand’s social media presence. Together, we established a grid structure that gave each content type a role within the overall system, from product-focused posts and educational carousels to stories designed to support sales in a more subtle and natural way.
I also shaped the brand’s visual direction on social media through an ethnobotanical collage style, which became a key part of Sarava’s recognisable atmosphere. Based on this system, I create dozens of posts every month, maintaining consistency across the feed while continuously developing new content within the same visual world.
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Result
The result is a more coherent and strategically structured social media presence that gives Sarava both recognisability and flexibility. Instead of functioning as a sequence of unrelated posts, the feed works as a continuous brand environment where visual storytelling, education, and product communication support one another. The system also makes ongoing content production more sustainable, allowing the brand to stay active and visually consistent over time.