Knorr — Key Visuals & Social Campaign Graphics
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Overview
Through Digičáry, I worked on visual outputs for Knorr, supporting the brand across campaign communication and digital formats. The broader agency case focused on helping revive Knorr after a long period without a major campaign, with a strong emphasis on distinctive visual storytelling around the Bohatý bujón range. Digičáry’s public case highlights the brand’s return to awareness through bold creative work, including award-winning digital spots and campaign communication.
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Challenge
The challenge was to create campaign visuals that could feel commercially strong and attention-grabbing while still fitting a mass-market food brand. Knorr needed communication that stood out more clearly than typical category advertising and could support a broader effort to re-energise the brand in the eyes of Czech consumers. Within that context, the visual work also had to translate smoothly into social and digital formats.
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What I Did
My role focused on key visuals and social campaign graphics created through Digičáry. I contributed to the visual layer of campaign communication, helping shape outputs that supported the broader creative direction and extended it into digital and social touchpoints. The wider Knorr collaboration at Digičáry included highly visual campaign work centred on the Bohatý bujón line, where bold imagery and strong visual ideas played a central role in the brand’s renewed communication.
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Result
The result was a set of campaign visuals that contributed to a stronger and more recognisable Knorr presence across digital communication. According to Digičáry’s case study, the broader campaign achieved strong commercial and creative results, including 10.7× higher growth of the Bohatý bujón line compared to the average market, an “Outstanding” score in Kantar testing.