- About me
Art Director Brand Designer Textile Designer Packaging Designer Concept Designer AI Art Director
I’m driven by relentless curiosity and a hunger for ideas that don’t fit neatly into boxes. I stay calm where others panic, think in systems where others see surfaces, and bring genuine empathy to work that most people treat as purely visual. I always look for the deeper why behind every project and build from there. Independent by nature, purposeful by choice.
Approach and philosophy
- Design
- Development
- Mastership
Design With Purpose
I want every visual decision to have a clear role. Elements should support the message, strengthen the idea, or improve how the work is understood. Good design is not about adding more. It is about choosing what matters.
Context Before Aesthetics
Before I open any design tool, I need to understand the problem. Who is the audience, what do they actually feel, and what needs to change after they see this work. Beauty without purpose is just decoration.
Calm Under Pressure
Tight deadlines, last-minute changes, difficult briefs — none of that rattles me. My best work often happens when the conditions are hardest. No drama, just delivery.
Empathy as a Design Tool
I design for people, not for portfolios. That means genuinely understanding what an audience feels — not guessing, not assuming. Empathy is not a soft skill here. It's the sharpest tool I have.
Systems, Not Surfaces
I don't design single assets. I build visual systems that hold together across every touchpoint from a logo to a campaign to a clothing label. Everything connected, nothing random.
Complexity Is Where I Feel at Home
The projects I do best are the ones others find difficult, sensitive topics, unconventional briefs, ideas that don't have an obvious visual answer yet. That's where I start paying attention.
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Clients come back for a new projects
Work
experience
Art Director / Lead Graphic Designer, Digičáry
in the Digičáry agency
Worked on campaigns and visual communication for consumer brands including Rexona, Cif, Coccolino, and Savo, Knorr, Axe, Domestos, Dove, Hellmans, Sazka, Penta Hospitals. Contributed to campaign concepts, art direction, key visuals, print materials, and digital outputs. Helped shape visually strong campaign executions for public space, OOH, and brand communication.
2019 - now
Visual Designer, National Institute of Mental Health
in the NUDZ
Worked on visual communication and design outputs related to mental health awareness and public-facing projects. Contributed to the visual identity and communication of the Festival Na hlavu, a long-running mental health festival. Designed materials that translate complex psychological and health-related topics into accessible visual language.
2017 - now
Freelance Graphic Designer / Brand Designer
Deliver projects across branding, graphic design, fashion-related design, and web design. Build visual identities and communication materials for cultural, institutional, and independent clients.
2011 - now
Professor Assistant
I fondly remember my time as a textile design teacher, and I am grateful for the opportunity to have had this experience. I was responsible for teaching first-year students about textile design, and I was able to draw on my years of experience working as a textile designer for various brands to create engaging and informative lessons. Unfortunately, I had to leave the job due to financial reasons, but I am grateful for the time that I spent teaching and for the positive impact that I was able to make on my students.
2017 - 2019
My
education
MgA. Academy of Arts, Architecture, and Design in Prague (UMPRUM)
2013 - 2015
Bc. Technical University of Liberec
2009 - 2013
Clients Approve
Clients Approve
Clients Approve
Petr Winkler
Director of National Institute of Mental Health (2021 – 25)
I have worked with Filip for more than ten years on projects focused on mental health communication, including nationwide initiatives in destigmatisation and mental health literacy. He contributed, among other things, to the visual communication of the Na rovinu and Opatruj.se initiatives, where he played a key role in ensuring that complex and sensitive topics were communicated to the wider public in a clear and respectful way. He stands out for his reliability, speed, and exceptional sensitivity in visual communication. He has also been continuously educating himself in the field of mental health over the long term, which has made him a highly specialised expert in the visual communication of these topics. At the same time, I consider him one of the very best collaborators I have worked with, not only because of his professionalism, but also because of his strong values, ethical sensitivity, and respect for target audiences.
Nikola Zwrtková
Head of Communications National Institute of Mental Health
Filip is one of the most talented colleagues I have had the opportunity to work with. He stands out for his speed, reliability, and deep knowledge of design principles, visual style, and brand identity. Every professional decision he makes is carefully reasoned and supported by concrete evidence-based insights. This is one of the main reasons why I value our collaboration so highly.
Magdalena Lukasová
Head of the Working Group for Research on the Mental Health of Children and Adolescents
We especially value his professionalism, reliability, flexibility, and his ability to translate content intended for educational and support materials on such a sensitive topic into visual communication in a thoughtful and accessible way. His work made a significant contribution to the project’s high-quality and trustworthy communication towards its target audiences.
Pavla Chlebounová
Festival Na hlavu
I worked with Filip on the NA HLAVU film festival. Thanks to his work, the festival got a beautiful and unique face. On top of handling the complete design, he also took care of the website functionality. Throughout the entire preparation and run of the festival, I was flooded with compliments from everyone around me — I could barely keep up passing them on. Filip constantly surprises me with how creatively he thinks and how many different styles he can create. And then there's the speed and flexibility of his work.
Adam Taborsky
Terapie mezi stromy
I have been working with Filip for three years and have always been satisfied — both with the designs themselves and with how he incorporates any feedback. Filip created the visual identity and website for Terapie mezi stromy. He also helps us with graphics on an ongoing basis. I can only recommend his services.
Eva Cézarová
Czech Psychedelic Society
Filip has been the designer for our project since its very beginning. Back then we were looking for a designer who "loves their work" and who would meet our expectations. Filip far exceeded them, and now it is us who love his work — and we hope he'll want to continue working with us. What we appreciate most is his inexhaustible creativity, precision, pleasant communication, on-time delivery, and very fast responses when we're running behind. Simply put — with Filip, we hit the jackpot.
Marek Foltman
Namitech
Working with Filip is a pleasure. We collaborated on several visual identities, websites, and corporate and promotional materials. What I appreciate most about Filip is his genuine effort to fully understand the brief and the needs behind it — even when they aren't always clearly stated. I love his original and independent approach, and I know I can rely on him. All the outputs are highly professional yet human at the same time. The new logo and identity for NAMI-Tech are beautifully clean, and the animated logo for our SEM2023 conference is downright hypnotic. Thank you — and I've come to realise just how important it is to "have a Filip."
Filip Tylš
Psyon
Filip is a designer who always listens to the brief with genuine interest and comes back with a solution that is both creative and refined. We use his work both within our company and our non-profit organisation, and we have been consistently happy with his work over the long term.
Amálie Kovářová
Czech Television
Filip handles the entire visual identity of the children's programme Zvěd, which airs on Czech Television's Déčko channel. He also created the title sequence for the science programme Česká věda. Working with him has always been wonderful. He comes with good ideas and everything moves very fast. I value his distinctive style and his perspective. I'm glad we get to work with him. If you're looking for someone who will find a sensitive and elegant solution for you, he's the one.
Ladislav Kocian
Maitrea
Working with Filip is a real pleasure. His designs are always original while perfectly matching our needs, intentions, and vision. He carefully absorbs each project and works to translate the essence of the idea directly into the visuals. He is also deeply empathetic, and it is genuinely enjoyable to create alongside him.
Martina Kolářová
MISE HERo
We have been working with Filip for a year and hope to stay connected going forward. I value his reliability, his willingness to go the extra mile, and his commitment to finding the best solution. I appreciate his creative approach and his sensitivity in capturing the right expression of company culture, the team, and the nature of the business in a visual language that resonates with the target audience. He helped us build a unified visual identity and gradually weave it through every part of our presentation, including a new website. He also contributes to new promotional materials.
SUVERENO
Music producent
Our collaboration began several years ago and from the very first moment there has been the right kind of harmony — on both levels, professional and personal. The presence of both is absolutely essential in any creative endeavour. Filip's aesthetic sensibility, his ability to sense the deeper intention of the client, and his positive attitude are guarantees of outstanding results. I am more than happy with the designs he tailored for me — whether merch motifs, a book cover, or most especially the logo and designs for the Napojení camp, which brought me enormous joy. Meaning, depth, and a spiritual dimension are present throughout his work. I am deeply grateful for this long-term collaboration. Namaste.
Pavel Sládek
Manager
Filip always pleasantly surprises me. He has an empathetic and flexible ability to tune into the client and translate visions into reality. We have worked together on several projects and the result has always been excellent. His breadth of knowledge in the field is also admirable. He continuously provides feedback throughout the process that makes everything fall into place. Highly recommended.
Lukas Man
Klinika Luna
We worked with Filip on the visual identity and website design for our therapy clinic. The collaboration was always exemplary. Even now, after the project has ended, Filip doesn't hesitate to offer advice whenever needed.
Slavomira Pukanova
National Institute of health, projekt NA ROVINU
Filip, it was an incredibly productive period and it was a pleasure to be on the same team as you. Watching you bring creativity and ingenuity even to topics and environments where you have to tread very carefully was something truly special. I can also confirm that beyond your undeniable talent as a graphic designer, you have the qualities of a mentor — someone who genuinely works to push the skills of colleagues forward and helps the whole team get better with new tools. Thank you. I hope our professional paths cross again someday, I would love that.
My journal
Inspiring ideas, creative insights, and the latest in design and tech. Fueling innovation for your digital journey.